Mulan is the first big blockbuster film to make the move to a streaming service. The cost to view the movie on Disney Plus is $29.99. This price is on top of the normal subscription fee for the streamer. The film will hit Disney Plus on September 4th in the United States, Canada, New Zealand and several other countries.
In countries where the film is not on Disney Plus, the studio still plans to release the film in theaters. Disney has yet to reveal which countries will have the film in theaters.
Disney CEO Bob Chapek promises the Mulan Disney Plus release is a “one-off” for the time being. He stresses “as you know it’s fairly expensive to produce for consumers the quality we’re known for. Rather than simply rolling (the movie) into a free offering, we thought we can test anything when you have your own platform. We’re trying to establish a new premiere access window to capture that investment we got (in the film). We’ll have a chance to learn from this. From our research under a premiere access offering, not only does it get us revenue from our original transaction of PVOD, but it’s a fairly large stimulus to sign up for Disney+.”
Will you pay $29.99 to watch Mulan on Disney Plus?